We’re on a mission to drive Food Tech innovation by connecting the companies, trends and community who are transforming the food ecosystem. We leverage this community to help develop impactful solutions to solve global food issues in a commercial, replicable and scalable manner.

We do this by creating opportunities for Food Tech startups, investors and brands to connect over meaningful partnerships. We’re also vocal champions of Food Tech disruptors who are hungry for change in the food ecosystem.

We work with like-minded organisations to create dynamic events and bespoke projects, produce online content, generate deal flow and mentor Food Tech startups. Our annual Food Tech Week is our largest event, which we use to make the greatest noise possible about Food Tech.

Check out how we work with partners and some of the services we offer here.


Food Tech is technological innovation across the whole food value chain, from farm to plate to bin and everything else in between — production, transportation and storage, processing, marketing, distribution, consumption and ultimately disposal.

Food Tech has the potential to change the value chain by improving or replacing existing technology solutions. It can also create entirely new links in the value chain and open up new markets; or it could eliminate weak links that have long been causing inefficiencies in the industry and ecosystem.



Nadia El Hadery
Founder & CEO

Ex city-trader and lover of all things tea, Nadia has been taking the Food Tech world by storm since 2013, when she founded the UKs first food subscription discovery tech startup, Flavrbox. She also set up our very own YFood Tech Wednesdays and created London’s first and very powerful community around Food Tech entrepreneurs. Nadia believes that through education, collaboration and innovation – and the integration of technology – we can transform the food industry for the better.

Athena Simpson
Partner & CMO

Athena has over 17 years of working in entertainment sponsorship, licensing, marketing, and events. Her past clients include top global blue chip companies and she counts Live Nation, Linkin Park, Guinness World Records, and award winning Youth Marketing Agency, Livity as former employers. She joined YFood in early 2016 to look after commercial partnerships and marketing. In 2017, after 4 years of running her vegan dessert brand, HEAVEN + HELLTHY, she became a partner and took on the role of CMO at YFood.

Giulia Cerundolo
Senior Marketing Manager

Giulia began her marketing career within the entertainment and telecomms industries six years ago, working with companies including Sky, Disney, Formula 1, Universal and The O2. Drawn to her love for food and its cultural, political and environmental significance, she has since completed a Masters in the Anthropology of Food at SOAS. With a research focus on street food and local food markets and festivals, Giulia also worked within London’s market and street food scene alongside her studies before joining the YFood team.

Christopher Garbushian
Event Director

Christopher has over 12 years of event and production experience. Kicking off his career on the Vans Warped Tour in 2005, he gained invaluable road experience and went on to produce international experiential marketing tours across the U.S. and Canada for the likes of Microsoft, Intel, Major League Baseball and Sony. He has also produced large-scale events at film festivals (SXSW, TIFF) and fashion shows (Amazon, La Perla, Zac Posen and Porsche Design) as well as producing a drive-in movie theater across 10 states with Adult Swim. In 2017 he relocated to London and landed at YFood.

Ash Balakrishnan
Senior Business Development

Ash has been attending YFood Tech Wednesdays as a futurepreneur for over 2 years and recently joined our team. Previously he worked in International Trade, assisting popular UK food an beverage brands with export strategy for the India market. He is very passionate about the food and drink sector and has invested in several up and coming start ups through crowdfunding. If you don’t catch him at YFood Tech Wednesdays then high chance of bumping into him at a London street food market on the weekends.


Read our essay on Food Tech for the Centre for London, a government-linked think tank.